Digital Signage is another method of communications used frequently at Country Clubs. Similar to hotels, casinos, and cruises, Country Clubs can use digital signage as either still image advertisements or as video. I'm a big believer in the power of the moving picture, though. For this reason, I taught myself Adobe After effects in order to be able to increase the Member experience as well as create a beautiful extension to the Club for those touring. We used both horizontal and vertical displays while I believe vertical displays truly take the spotlight. Feel free to see some examples below.