In the Club world, often times you need to advertise for an event ahead of time, but sometimes you have to advertise information at the event themselves. Below was a good example of some Golf specials we did so that Members passing by or sitting down, could see what was going on at a glance. This is also a good example of the types of branding efforts we try to do. Many times there is someone above you asking for something new and they don't necessarily care about the overarching brand. For these times, I learned to brand the 'type' of event, menu, or signage that was being requested. For these circumstances, the first ideation may not have appeared very branded, but if the type of creation was ever repeated, it became an opportunity for branding.
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